5 Internet Marketing Strategies Based On John Reese’s Traffic Secrets
This article is based on the traffic Secrets 2 course by John Reese. The first of the traffic building strategies John advocates is competitive research. He states that the internet is the greatest research tool ever invented. With a few simple searches you can find out what your competitors are selling, how they’re advertising their products and services, the amount they’re charging, where they’re advertising, what their main search terms are, who ranks in the top 10 for these search terms etc etc
The incredible amount of research you can do feeds into the next on of John’s traffic building strategies called piggy backing. This is basically using the detailed competitive analysis to find the top products and services, how they’re being marketed and where they’re getting their visitors from. The idea being you can easily copy what they’re doing and save yourself the time and effort of experimenting with traffic building strategies that aren’t going to work.
The next one of John’s traffic building techniques is the good old 80/20 rule. This is no great insight as every guru advocates this principle, however, there’s literally thousands of ways to generate traffic and its so easy to get suckered into something that will squander your time and energy. traffic secrets is good because it shows you how to research and piggy back the 80/20 traffic building strategies that apply to your industry.
The next of John’s traffic building strategies is to implement some of these 80/20 traffic building strategies and analyse the results. John’s experience is that its far better to improve on one of the traffic building strategies that is working than to try something new and unproven.
The final traffic building principle is all about building friendships. In the last few years, the web has developed into a much more social place and John feels that building friendships and giving your visitors multiple ways of communicating and interacting with you will become more and more significant.
