What Is Soft Marketing?
Whether you are marketing on-line or off-line, your potential customers are scared, scarred, and skeptical. Consumers, today, are quite resistant to sales messages.
In the mid 70’s, a store could run a “10% off” sale and people would flock in. Then the big stores got into the discounting mentality. Now it is common to see “70% off” sales - especially in jewelry. The consumer is not too long a fool. These promotions do not produce the wanted response anymore.



